William Alexander Lindsay, CVO, FSA (8 June 1846 – 13 September 1926) was a long-serving officer of arms at the College of Arms in London.[1] Lindsay was the son of Hon. Colin Lindsay and Lady Frances Howard. On 7 May 1870, he married Lady Harriet Gordon, a daughter of the 5th Earl of Aberdeen and Mary Baillie. His heraldic career began in 1882 when he was appointed Portcullis Pursuivant in Ordinary at the College of Arms.[2] He was promoted to the office of Windsor Herald of Arms in Ordinary in 1894.[3] In 1919, he was promoted Norroy King of Arms after Charles Athill was promoted to Clarenceux King of Arms.[4] Three years later, Lindsay followed Athill to the role of Clarenceux on Athill's death.[5] Lindsay held the office from 1922 until his own death in 1926.[6]